CASE STUDY

Having partnered with Christian Louboutin since 2010, SPAR collaborated with their Parisian creative office during the brand's year-long 20th-anniversary rebranding in 2011. This involved sourcing domestic paper stock for all customer-facing print materials and meticulously matching the designated “nude” pantone color to that stock.

Following the anniversary, SPAR worked with both the American and Parisian teams to develop an international strategy for replicating the signature lacquered, dimensional red sole on uncoated white paper stock: sourcing Parisian-approved stock in various weights, whites, and textures.

SPAR worked with the retail team to bulk produce: retail receipt paper, receipt holders, business card shells, gift certificates, notecards, and envelopes, so they could maximize savings. These items were then available on a SPAR-produced online ordering platform that enabled boutique managers to order retail print materials directly from the website.

Over the years, our collaboration has encompassed e-commerce collateral, invitations, event and human resources materials, press kits, and wallpaper for retail boutiques, decals, and so much more.