CASE STUDY

SPAR created a 360° sensory experience kit for influencers, PR, and editors to launch the Grey Goose Essences line. Inspired by the brand's global guidelines and the whimsical visuals of Alice in Wonderland, the kit engaged all five senses. Scent was addressed by infusing the artificial turf base with lemongrass oil.

Taste was highlighted with fresh orange and lemon garnishes as well as “Drink Me” labels around the neck of each bottle invoking the start of an adventure in Wonderland. Touch was invoked by the highly tactile nature the turf, which also protected the bottles during shipping. Visually, the kit featured vibrant, kaleidoscopic prints on the lid and tray, contrasting sharply with the clean white base.

Finally, the sound of effervescent, carbonated drinks added an auditory dimension. Together, the kit was both sustainable (easily recycled) and also a keepsake in that the products could be displayed long term on a serving tray that also acted to divide the Grey Goose bottles from the bottom compartment that held the carbonated mixers and the fruit garnishes. The sequencing and placement of each element, helped tell a cohesive story for the recipient encouraging organic social media posts and content creation.